I spent years telling clients to stop forcing themselves into channels that drained them, to build around what actually fits rather than what someone else said worked. Then I realised I wasn't fully taking my own advice.
The Unstuck Notes started as me doing that out loud. Working through what I was unlearning, what I was choosing differently, and why so much standard business advice quietly breaks capable people.
Nearly twenty years in digital strategy, big brand campaigns, and founder work later — the through line is always the same. The problem isn't effort. It's misalignment. And most advice makes it worse.
These notes are where I think through that honestly. Without the performance.
