Zoe from Z List Media, creator of the Unstuck Project, sitting calmly and thoughtfully

maybe you’re looking at it upside down

You have tried doing everything “right” and you're still tired.

You can be capable, experienced, and still feel constantly at odds with your own business.
I’m not interested in pushing harder; I’m interested in why something that should work keeps feeling like a fight.

I’m starting the Unstuck Project because I’ve realised something simple. I have the skills to succeed, but the way I’ve been working hasn’t been feeling right.

I don’t want to force myself into channels that don’t make sense for me or build a business that only works if I override myself.

Just because I can do all the things doesn’t mean I should.

What I’m unlearning

(and un-recommending)

Lately, I’ve been telling clients to do less. To stop forcing themselves into channels they don’t enjoy or sustain. To build around what they’re naturally good at or a smart targeted effort, rather than what they’ve been told they should be doing.

Then I realised I wasn’t fully taking my own advice.

Unstuck is me doing that out loud, questioning default strategies, letting go of busywork that looks productive but isn’t actually helping, and choosing clarity, preference, and coherence over volume and visibility for its own sake.

The Unstuck Notes

I don’t have all the answers yet, and that’s kind of the point.

I do have experience, pattern recognition, and a solid sense of when something isn’t quite right, even when it looks fine on paper.

These notes are me thinking out loud as I go. What I’m noticing, what I’m unlearning, and what I’m choosing differently. Nothing polished, nothing performative, just honest thinking in motion.

First Name

Last Name

Email *

To help you get unstuck,

I built Mara.

You know that feeling when you're working hard, but it feels like you're wading through concrete? That’s where Mara comes in.

Mara is an AI thinking partner who speaks human. She’s here to help you drop the "shoulds," ignore the "gurus," and figure out what you actually want to do.

She doesn't have the answers, she just helps you realise that you probably already have them.

How it works:

You vent. (Get it all out. It’s safe here.)

She listens. (Like, actually listens. No generic robot responses.)

We make sense. (We find the signal in the noise and get you moving again.)

Use Mara