maybe you’re looking at it upside down

You have tried doing everything “right” and you're still tired.

You can be capable, experienced, and still feel constantly at odds with your own business.
I’m not interested in pushing harder; I’m interested in why something that should work keeps feeling like a fight.

I’m starting the Unstuck Project because I’ve realised something simple. I have the skills to succeed, but the way I’ve been working hasn’t been feeling right.

I don’t want to force myself into channels that don’t make sense for me or build a business that only works if I override myself.

Just because I can do all the things doesn’t mean I should.

What I’m unlearning

(and un-recommending)

Lately, I’ve been telling clients to do less. To stop forcing themselves into channels they don’t enjoy or sustain. To build around what they’re naturally good at or a smart targeted effort, rather than what they’ve been told they should be doing.

Then I realised I wasn’t fully taking my own advice.

Unstuck is me doing that out loud, questioning default strategies, letting go of busywork that looks productive but isn’t actually helping, and choosing clarity, preference, and coherence over volume and visibility for its own sake.

The Unstuck Notes

I don’t have all the answers yet, and that’s kind of the point.

I do have experience, pattern recognition, and a solid sense of when something isn’t quite right, even when it looks fine on paper.

These notes are me thinking out loud as I go. What I’m noticing, what I’m unlearning, and what I’m choosing differently. Nothing polished, nothing performative, just honest thinking in motion.

To help you get unstuck,

I built Mara.

Mara is someone to think out loud with when things feel tangled.

She helps slow the moment down, reflect what you’re actually saying, and notice where you might be forcing decisions that don’t quite sit right.

She won’t tell you what to do, optimise your life, or push you toward an answer. She’s there to help you hear your own thinking more clearly.