About Zoe Condon · Z List Media
About

Twenty years in the big rooms.
Now in yours.

I spent two decades doing digital strategy for some of the biggest brands in the country. Now I put that eye where it counts: on founders building something of their own.

Zoë Condon, founder of Z List Media and digital strategist in South West Western Australia
Nearly 20 years in digital· Clarity over noise· The honest version· Coca-Cola to Vodafone· Now in your business· Nearly 20 years in digital· Clarity over noise· The honest version· Coca-Cola to Vodafone· Now in your business·
Zoë Condon working with a laptop and phone, building digital strategy
The Story

From the big rooms to yours.

For twenty years it was Coca-Cola, McDonald's, Universal Sony and Vodafone. You learn how digital works at a scale where the decisions are big and the mistakes are expensive, and you come out able to look at a business and see the whole system at once: how the sides connect, which one to start on, what'll move it and what only looks like it will.

What I wanted, in the end, was to put that eye somewhere it counts. The honest version is that I was made redundant more than once. I kept going back to the corporate world and it kept letting me go, until I stopped taking it as rejection and started taking it as direction. The roles that kept ending were never meant to be mine. So I built something that is: the same calibre of thinking those big brands paid for, pointed at founders building something of their own, from South West WA.

Brands I've built for

Coca-Cola McDonald's Universal Sony Vodafone
Why I Do This

Founders deserve the honest version.

In 2026, digital is how people find you and decide on you. Done well, it's the hardest-working part of a business, bringing the right people through the door while you get on with the work you're good at.

Most founders never get to feel that, because what they're handed is noise. Cheap tactics, one-size advice, a lot of effort spread thin across channels that were never going to pay off. I've watched good businesses lose ground to advice that sounded fine and led nowhere, and I know the difference, because I spent twenty years on the other side of it.

So I give founders the honest version: the clear look, the real next move, the thinking that used to be reserved for brands with big budgets.

How I Work

I see where you are, and I build from there.

I listen, I hear you, and I see where you actually are in your business. Then I build the plan around that: real advice, shaped to who you are and where you're up to, never a template and never a script.

I look at your whole business through one lens, the Digital Triangle: Home, Found and Seen, or your website, your search and your social. I can see how the sides connect and which one to start on, and I hand you the plan for building them in the right order, so the work you're already doing starts pulling its weight.

More often than not, the block isn't the tech. It's a capable woman who hasn't yet stood fully in her own offer, so nothing converts even when the tactics are right. Fix how you say what you do, name where you're headed, hand over the one next move, and it all starts to shift. That's the part people are surprised by, and the part that lasts.

YOUR PRESENCE HOME FOUND SEEN
Who This Is For

Capable, intelligent women, building something real.

Often from a corporate background. Misaligned, not chaotic. Not beginners.

You're not short on effort or ideas. You're short on a clear view of where to put them, and that's the part I'm good at.

Where to Start

Two ways in.

The Core

The Founder Intervention

$747 AUD · 90 minutes

Ninety minutes, all three sides looked at together, and one clear directive to start with. The core of what I do, and where most founders begin.

Book a Founder Intervention · $747
The On-Ramp

The Once-Over

$47 · one page of yours

Send me one page of yours and I'll go over it, with a first look across all three sides of your digital presence.

Book a Once-Over · $47
Coastal bushland in the South West of Western Australia, near Dunsborough
Away From The Desk

Off the clock.

I came from the East Coast and never got over the west one. I'm happiest by the sea, on a coastal walk or watching the sun set over the ocean, and it doesn't get old.

I base myself in the South West as a pet sitter, minding homes and animals across the region while their people are away, which has shown me every corner of it from Busselton to Dunsborough. I call this a region of riches and I mean it: the nature, the wineries, the long lunches, all of it.

This is the freedom I built the business for. As long as there's wifi, I get to shape my days around what's right, and that was always the point. Freedom is more than not going into an office.

Where to Begin

Let's look at
your digital.

Start with a look, or go straight to the full picture, and either way you leave knowing where to put your energy next.

Prefer to start with a hello? Email me at [email protected], and we'll go from there.

Book a Founder Intervention · $747 $47 Once-Over Email me