You know your work. Your digital doesn't show it yet.
Some of what you're doing is working, and some of it is costing you more than it's giving back. Ninety minutes across all three sides of your digital presence, and you leave knowing what to stop, what's worth keeping, and the one place to start.
Not ready for the full sit-down? Start with a $47 Once-Over: one page of yours, looked at closely and sent in writing. It comes off your Intervention if you go on.
Most founders are pouring everything into one side and wondering why it won't move.
That's rarely an effort problem. It's a map problem.
The Digital Triangle has three sides: Home, Found and Seen, or your website, your search, and your social. It's the framework I've built my business around, because the founders who get the clearest results are the ones working all three together, in the right order.
Home is your website, the only digital asset you own, and the one most founders underestimate. I'll show you what it's doing for you, what it's costing you, and what it could be doing instead.
Found is SEO and search, the door that stays open while you're at dinner. I'll show you whether new people can find you, and what shifts when it starts pulling its weight.
Seen is one social channel done well, where strangers turn into people who buy. I'll show you whether you're showing up for the right person, and what changes when you stop posting at everyone.
This one leaves you with a direction.
In ninety minutes I'm looking across three connected systems and making the sharp calls about where you start, so you walk away with one thing worth doing, not five you'll never get to.
Twenty years in the big rooms,
now pointed at yours.
I spent twenty years doing digital strategy inside Coca-Cola, McDonald's, Universal Sony and Vodafone, and at that scale you learn to size up a digital presence quickly and with a point of view. You see the whole system at once, how the sides connect and which one to start on, and I haven't unlearned any of it.
I built this practice to put that eye somewhere it counts. I'm in South West WA, and the part I care about most is the moment a founder stops circling and starts moving.
You leave sorted.
Here's what that looks like.
Four things that work as a system. The session is the centre, and the recording, the follow-up and the directive are what make it hold.
You'll know within
the first three lines.
If the first list sounded like someone describing your week, that's the sign.
Three founders.
Their words, not mine.
She strips back the to-do list and connects the dots, finding all the right people in the right places. She clears the noise, simplifies everything back to basics, and focuses the energy in exactly the right places.
Zoë is a breath of fresh air. She asks the right questions and delivers creative, innovative ideas to ensure cut through and attract additional revenue. Proactive, professional, insightful, she will make a real difference to your business.
From the very beginning, Zoë took the time to understand not just our business model, but the people behind it. Her genuine, down-to-earth approach was refreshing, and her expertise has made a real difference to our business.
Here's how it goes.
Pick a time, and payment confirms the spot.
A short intake form, so the thinking starts before the session.
Live on Zoom, recorded. Three sides, one conversation.
Everything in writing, with the one directive to start with on Monday.
No. The work happens at any stage of the three sides, and some of the most useful sessions happen when something's still being built. What I'm looking at is how the sides connect, and that's worth understanding wherever you are.
That's what I'm here to work out with you, so you don't need to walk in with a diagnosis. Most founders think they know which side is the issue, and they're usually half right, which is part of why the session works. If you want to go through the framework first, the Digital Triangle page is here.
Strategy session, full stop. There's no upsell at the end. You leave with what the brief promises, and that's the whole transaction.
Yes. The $47 Once-Over is one page of yours looked at closely, back to you in writing within four business days. It installs the same triangle thinking on a smaller scale, and the $47 comes off your Intervention if you go on, so a lot of founders start there.
Those doors are open, and the Intervention usually makes the next move obvious, because the one directive tends to point at the side worth going deep on. When it does, there's a Founder Directive for that side, Home, Found or Seen, looked at in full with exactly what to change and the prompts to do it. The Intervention stands on its own either way.
Yes. One extra person, no extra cost. For more than that, reach out before you book so I can make sure the session works for everyone in the room.
The pre-work starts before the session, so it's non-refundable once booked. If something comes up, reschedule with 48 hours notice and I'll find a time that works.
- ✦ 90-minute live session, just us
- ✦ The full recording, sent same day
- ✦ A written follow-up, everything in writing
- ✦ One clear directive to start with on Monday
The next move
is waiting.
The moment you book, the thinking starts, and ninety minutes is enough to find the real work and leave knowing exactly where to start.