Does your digital presence excite you?
If the honest answer is not really, you're in good company. There's likely a focus imbalance, and no one has shown you the whole picture yet.
The Founder Intervention is 90 minutes of honest, structured clarity. I'll look at Home, Found and Seen together and show you the one thing to do first. Not someone else's playbook. Yours.
Most founders are building a digital presence one side at a time. There's a faster way.
The Digital Triangle is three sides. Home, Found and Seen. Your website, your search, your social. The framework I've been refining for years, because the founders who get the clearest results are the ones working all three together.
Your website. The only digital asset you actually own, and the one most founders are quietly underestimating. I'll show you what it's doing for you, what it's costing you, and what it could be doing instead.
SEO and search. The door that stays open while you're at dinner. I'll show you whether new people can actually find you, and what shifts when Found starts pulling its weight.
One social channel, done well. Where strangers turn into people who buy. I'll show you whether you're auditioning for the right person, and what changes when you stop posting at everyone.
This one leaves you with a direction.
In 90 minutes I'm looking at three connected systems and making the sharp calls about where you actually start. Not five things. One thing, the right one, with the reasoning underneath it.
Twenty years in the big rooms.
Now I use it for the ones that matter.
I spent twenty years doing digital strategy inside Coca-Cola, McDonald's, Universal Sony and Vodafone. At that scale, you learn to look at a digital presence the way someone reads a wine list: quickly, and with opinions. You learn to see the whole system at once, how the sides connect, which one to start on. I haven't unlearned any of that.
I built this practice because I wanted to use those smarts somewhere they'd actually count. I'm in South West WA, genuinely obsessed with the moment a founder stops circling and starts moving.
You leave sorted.
Here's what that looks like.
Four things that work as a system. The session is the centre. The recording, the follow-up and the directive are what make it hold.
You'll know within
the first three lines.
If the first list felt a bit like someone describing your week, that's the sign.
Three founders.
Their words, not mine.
She strips back the to-do list and connects the dots — finding all the right people in the right places. She clears the noise, simplifies everything back to basics, and focuses the energy in exactly the right places.
Zoë is a breath of fresh air. She asks the right questions and delivers creative, innovative ideas to ensure cut through and attract additional revenue. Proactive, professional, insightful — she will make a real difference to your business.
From the very beginning, Zoë took the time to truly understand not just our business model, but the people behind it. Her genuine, down-to-earth approach was incredibly refreshing. Her support and expertise have made a huge difference to our business.
Here's how it goes.
Pick a time. Payment confirms the spot.
A short intake form. The thinking starts before the session.
Live on Zoom, recorded. Three sides, one conversation.
Everything in writing, with the one directive to start with on Monday.
No. The work happens at any stage of the three sides. Some of the most useful sessions happen when something's still being sorted. What I'm looking at is how the sides connect, and that's worth understanding no matter where you are.
That's exactly what I'm here to figure out with you. You don't need to walk in with a diagnosis. Most founders think they know which side is the issue, and they're half right. That's part of why the session works. If you want to read the framework in full before the session, the Digital Triangle page is here.
Strategy session, full stop. There's no upsell at the end. You leave with what the brief promises, and that's the whole transaction.
Those doors are open. The session often shapes what that looks like, because it makes the picture very clear. The Founder Intervention stands entirely on its own either way.
Yes. One extra person, no extra cost. More than that, reach out before you book so I can make sure the session works for everyone in the room.
The pre-work starts before the session, which means it's non-refundable once booked. If something comes up, reschedule with 48 hours notice and I'll find a time that works.
- ✦ 90-minute live session, just us
- ✦ The full recording, sent same day
- ✦ A written follow-up with the read in writing
- ✦ One clear directive to start with on Monday
The next move
is waiting.
The moment you book, the thinking starts. Ninety minutes is enough to find the real work and walk away knowing exactly where to start.