Brand & Digital Architecture Intensive — Hero
// BDA Intensive
Brand & Digital Architecture Intensive

You've been
building.
Just not quite the right thing.

Six weeks to get the architecture right. So everything you build from here fits.

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6 Weeks
1:1 Guided
BDA — Section 2
Zoë
The Intensive Starts Here
The Problem

You're good at this.
That's not the problem.

The problem is that somewhere along the way, you started building around what made sense on paper rather than what fits how you work, how you think, and what you want your life to look like. The whole thing ends up feeling heavier than it should.

Not broken. Just misaligned. Which is harder to fix precisely because from the outside it looks fine.

Most business advice skips the human at the centre of it. It borrows frameworks, copies what worked for someone else, and expects you to adapt. You end up working against your own wiring without even realising it.

The Intensive starts by fixing that.
BDA — Section 3
What It Is + How It Works

Six weeks.
Three phases.
Built around you.

This is not coaching and it is not outsourcing. It is six weeks of working alongside someone who will look at your whole business, tell you what it is costing you, and help you rebuild it around how you operate. You do the building. I make sure it is the right thing.

Phase 01
The Honest
Audit
Weeks 1 — 2

Before we touch your business, we look at you. Your Human Design, how you want to work, what you want your life to look like, and what the business needs to support. Then we go through everything you are currently doing and ask the questions most people avoid.

What is underpriced What is draining you Scope problems What needs to go entirely
Phase 02
The
Architecture
Week 3

Positioning. Messaging. The channels that fit how you're wired, not the ones everyone says you should be on. Your full digital ecosystem mapped out properly. Website structure, tech stack, funnel logic. Everything in the right place, connected the right way.

Positioning Messaging Channel fit Digital ecosystem Website structure Tech stack Funnel logic
Phase 03
Build and
Refine
Weeks 4 — 6

You build. I'm reviewing at defined points, catching drift early, pressure testing decisions before they become problems. You finish these six weeks with something real — not a strategy document you'll never open again.

Defined review points Drift detection Decision pressure testing Real deliverables
BDA — Section 4
Who Is This For

Founders who
can execute.

You don't need someone to do it for you. You need someone to make sure you're building the right thing before you invest six more months in the wrong direction.

You're already moving. Business is working on some level. But there's a version of it that fits better than this one, costs less energy, and doesn't leave you quietly wondering if you've got it wrong.

You've done enough to know that doing more isn't the answer. You're looking for clearer.
This isn't for you if —
01 You want someone to do it all for you
02 You're not willing to look honestly at what's not working
03 You want a template that someone else already used
04 You need a lot of support between sessions to keep moving
BDA — Section 5
How I Work

Worth knowing
before you apply.

Small numbers. On purpose.

I work with a small number of people at a time. That's intentional. It's the only way I can actually show up properly for the people I'm working with — and showing up properly is the whole point.

Structured. Not suffocating.

Clear milestones and defined review points. Structured enough that you always know where you are. Spacious enough that you can actually build without someone breathing down your neck.

Good work has edges.

If something outside scope comes up, we talk about it. That's what makes it good.

You always know where you are and what comes next.
Zoë
Here when you need it
BDA — Sections 6 + 7
Before You Apply

One thing
worth knowing first.

To work together at this level, I need to know your business before we start. Most people come through a Founder Intervention first. Some apply directly and we work out fit through the application.

If you haven't done a session with me yet, that's where to start here. It's not a gatekeeping exercise. Six weeks of architecture work lands differently when we already understand how you think.

Start with a Founder Intervention
Investment
$4,444 AUD — Six weeks — One intake at a time Payment plans available.

Applications are reviewed within 48 hours. If it's the right fit, we'll have a short conversation to confirm scope and start date before anything is locked in.

01 Submit your application below
02 Review within 48 hours
03 Short conversation to confirm fit, scope and start date
04 Nothing locked in until it's right
Application

You already know
something isn't fitting.
Let's sort it out properly.