Work can be clear, calm, and effective.
It doesn’t need to feel like a constant push.
I’ve spent years building brands, systems, and digital foundations for modern businesses.
Lately, I’ve been paying closer attention to where work stops making sense, even when it looks good on paper.
Get The Unstuck Notes
The Bridge Between Creativity & Systems
I work with small businesses and founders who know digital marketing matters, but feel stretched by trying to do too much.
I bring together brand, messaging, and the human side of business with clear, targeted digital strategy.
When those things aren’t aligned, effort gets scattered and progress stalls.
My first job is to listen, understand the person behind the business, and help clarify where focus has drifted.
how i work
Digital Clarity & Direction
Helping business owners step back from the noise, understand what matters in their digital ecosystem, and focus effort where it makes sense.
Focused Audits & Reviews
A clear-eyed look at your digital marketing, brand, and systems, to see what’s working, what’s draining energy, and what can be simplified or stopped.
Thoughtful Systems & Automations
Designing digital setups that support how you work, rather than forcing you into someone else’s framework.
Custom Thinking Tools (Pocket Bots)
Simple, tailored AI tools built to support decision-making, organisation, and clarity, without adding complexity.
The Unstuck Project is a space I’m building to question how work is meant to feel, especially when capability isn’t the problem.
It’s where I explore misalignment, over-effort, and the quiet friction that builds when advice, systems, or expectations no longer fit.
If you’ve reached a point where doing more isn’t the answer, this is where to start.
The Unstuck Notes
I’m documenting this work as I go. The Unstuck Notes are short reflections on clarity, misalignment, digital overwhelm, and what happens when capability isn’t the issue, but the structure around it no longer fits. Nothing polished. Nothing performative. Just noticing patterns, asking better questions, and sharing what’s becoming clear. If this way of thinking resonates, this is the easiest place to stay close.
Digital Clarity Audit
When things feel busy but ineffective, it’s usually because focus has drifted.
I offer a clear, structured audit to help you understand where your digital effort is misaligned, what’s worth keeping, and what can be simplified or stopped.
This isn’t about doing more. It’s about seeing clearly enough to make better decisions.
If you want a grounded view of what’s working, what’s draining energy, and where to refocus, this is the most direct place to start.
Pocket Bots
Pocket Bots are custom-built GPTs designed to help solve one clear problem for a business owner.
That problem might be:
thinking through decisions
writing or refining copy
managing content ideas and workflows
sense-checking plans or priorities
acting as a steady business sounding board
Each Pocket Bot is built around how you work, not a generic framework.
It’s shaped through conversation, focused on a single use case, and designed to reduce mental load rather than add another tool to manage.
Some people use a Pocket Bot as a lightweight business coach.
Others use one as a copywriter, content manager, or thinking partner.
The point isn’t automation for its own sake.
It’s having reliable support exactly where things tend to get stuck.
Want to talk it through?
If something here has stirred a question, or you’re circling around a thought you can’t quite land yet, you’re welcome to email me directly.
There’s no form and no expectation, just a place to start a conversation if that feels helpful.
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Z List Media acknowledges the Wadandi Noongar people (Saltwater People) as the traditional custodians of the Boodja (land) on which we work and live. We pay respect to their Elders past and present and emerging.
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