Founder Deep Dive · One Session, One Direction | Z List Media
The Founder Deep Dive

Let's get under your business.

We get right under your business in one session. All three sides looked at together, and you leave knowing exactly where to start, and why that's the thing that'll actually make you money.

A 90-minute live session, just us
The full recording, sent same day
A written follow-up, everything in writing
The one thing to do next, and permission to ignore the rest
Book Your Founder Deep Dive · $747 Ninety minutes, one conversation, and the clarity that's been sitting just out of reach.

Not ready for the full sit-down? Start with a $47 Once-Over: one page of yours, looked at closely and sent in writing. It comes off your Deep Dive if you go on.

Zoe Condon, founder of Z List Media
How This Works

Most founders are working one side and waiting for three sides of results.

That's rarely an effort problem. It's a map problem.

The Digital Triangle has three sides: Home, Found and Seen, or your website, your search, and your social. It's the framework I've built my business around, because the founders who get the clearest results are the ones working all three together, in the right order.

The Digital Triangle — Home, Found, Seen
Home

Home is your website, the only digital asset you own, and the one most founders underestimate. I'll show you what it's doing for you, what it's costing you, and what it could be doing instead.

Found

Found is SEO and search, the door that stays open while you're at dinner. I'll show you whether new people can find you, and what shifts when it starts pulling its weight.

Seen

Seen is one social channel done well, where strangers turn into people who buy. I'll show you whether you're showing up for the right person, and what changes when you stop posting at everyone.

In the session we go a side at a time. Twenty-five minutes each on Home, Found and Seen, then fifteen on how the three connect and where you start. That's your whole digital presence, in an afternoon.
Most strategy sessions leave you with a list.
This one leaves you with a direction.

In ninety minutes I'm looking across three connected systems and making the sharp calls about where you start, so you walk away with one thing worth doing, chosen on purpose, instead of five you'll feel guilty about by Thursday.

Why me.

Twenty years in the big rooms,
now pointed at yours.

Ninety minutes is enough because I'm not working it out on the call with you, I'm recognising it. I spent twenty years doing digital strategy inside Coca-Cola, McDonald's, Universal Sony and Vodafone, and at that scale you learn to size up a digital presence quickly and with a point of view. You see the whole system at once, how the sides connect and which one to start on, and I haven't unlearned any of it.

I built this practice to put that eye somewhere it counts. I'm in South West WA, and the part I care about most is the moment a founder stops circling and starts moving.

Zoe Condon, founder of Z List Media
What You Leave With

You leave sorted.
Here's what that looks like.

01
The Session
Ninety minutes, just the two of us on Zoom, all three sides looked at together and named plainly. You'll leave knowing something you didn't walk in with.
02
The Recording
Everything captured and sent the same day, so nothing useful slips while you're still taking it in.
03
The Written Follow-Up
Everything in writing: what I found, how the sides connect, and the reasoning under it. Something to come back to.
04
The One Thing To Do Next
The one move worth making next, and why it's that one and not the other nine. Which also means permission to let the rest wait, so you know exactly where to start on Monday.

Four things that work as a system. The session is the centre, and the recording, the follow-up and the one move are what make it hold.

Who This Is For

You'll know within
the first three lines.

This is for you if…
You're good at the actual work, and you know your digital isn't showing it yet.
You've done the courses, the coaches and the workshops, and now you want someone to look at the whole picture rather than one piece of it. (Yes, including the sides you haven't touched.)
You're comfortable making sharp calls once the right information is in front of you.
You want a strategist in the room, not a cheerleader.
Come back later if…
You're at idea stage. There's nothing to map yet, so come back when you've built something.
You want done-for-you execution.
You want weekly calls and someone alongside you every week. Pocket Zoë is closer to what you're after.
You've already made your decision and you want it confirmed. (We've all been there.)

If the first list sounded like someone describing your week, that's the sign.

What Founders Say

Three founders.
Their words, not mine.

She strips back the to-do list and connects the dots, finding all the right people in the right places. She clears the noise, simplifies everything back to basics, and focuses the energy in exactly the right places.

Renae / Glo Younger

Zoë is a breath of fresh air. She asks the right questions and delivers creative, innovative ideas to ensure cut through and attract additional revenue. Proactive, professional, insightful, she will make a real difference to your business.

Melina / Tanner Menzies FMCG

From the very beginning, Zoë took the time to understand not just our business model, but the people behind it. Her genuine, down-to-earth approach was refreshing, and her expertise has made a real difference to our business.

Bec / MRCES
How It Works

Here's how it goes.

01
Book Your Session

Pick a time, and payment confirms the spot.

02
Send Your Pre-Work

A short intake form, so the thinking starts before the session.

03
The 90-Minute Session

Live on Zoom, recorded. Three sides, one conversation.

04
Your Written Follow-Up

Everything in writing, with the one thing to do next and permission to ignore the rest.

What Founders Usually Ask

Things worth answering before you book.

Every question here is one a real founder asked before booking.

It really is. Ninety minutes, all three sides, one direction out. I'm not stretching it into a six-week sprint so it looks more substantial, because the value is in the seeing, and the seeing doesn't take six weeks. If you want someone alongside you afterwards while you act on it, that's Pocket Zoë, and it's a choice rather than a requirement.

No. The work happens at any stage of the three sides, and some of the most useful sessions happen when something's still being built. What I'm looking at is how the sides connect, and that's worth understanding wherever you are.

That's what I'm here to work out with you, so you don't need to walk in with an answer. Most founders think they know which side is the issue, and they're usually half right, which is part of why the session works. If you want to go through the framework first, the Digital Triangle page is here.

It's the session. You've paid for ninety minutes of my thinking, so that's what you get from the first minute to the last. If something bigger comes out of it we can talk afterwards, on your timing.

Yes. The $47 Once-Over is one page of yours looked at closely, back to you in writing within four business days. It installs the same triangle thinking on a smaller scale, and the $47 comes off your Deep Dive if you go on, so a lot of founders start there.

Pocket Zoë is the usual next step, and it's built for exactly that: me in your pocket while you act on the direction. If the one move points hard at a single side, there's a Founder Directive for that side, Home, Found or Seen, looked at in full with exactly what to change and the prompts to do it. The Deep Dive stands on its own either way.

Yes. One extra person, no extra cost. For more than that, reach out before you book so I can make sure the session works for everyone in the room.

The pre-work starts before the session, so it's non-refundable once booked. If something comes up, reschedule with 48 hours notice and I'll find a time that works.

What Comes Next

Someone in
your pocket.

The Deep Dive points you the right way. Pocket Zoë is what keeps you moving once you're out there doing it, so on the Wednesday you're second-guessing the wording or the next move, you've got me instead of a blank page and eleven browser tabs.

Most founders come this way round. The direction first, then someone alongside them while they build it. Have a look if that sounds like what you want.

Not ready for the full sit-down? Start with the $47 Once-Over: one page of yours, looked at closely and sent back in writing, with a first look across all three sides. It comes off your Deep Dive when you're ready.

What becomes possible from here.
The Founder Deep Dive
  • 90-minute live session, just us
  • The full recording, sent same day
  • A written follow-up, everything in writing
  • The one thing to do next, and permission to ignore the rest
$747 AUD
Including GST  ·  One session  ·  Pay upfront to confirm
Book Your Founder Deep Dive
Started with a $47 Once-Over? That comes off, so it's $700.

Let's get under
your business.

The moment you book, the thinking starts, and ninety minutes is enough to find the real work and leave knowing exactly where to start, and why that's the move that brings the money in.