Z List Media
You know your work. Your digital doesn't show it yet.
I help you work out the one thing to do next, and make it easy to actually do it, AI and all. So your digital starts bringing the right people in, instead of sitting at the bottom of your list.
The Why
Most people hand you a plan. I get you moving.
You don't need more information. You've got tabs open and a course you never finished. What you need is someone who looks at the real thing, tells you the one move that matters, and makes it easy to do, especially now everyone's shouting about AI and nobody's telling you what actually matters for your business.
That's what twenty years inside Coca-Cola, McDonald's, Universal Sony and Vodafone bought you: I've seen what works and what only looks like it does, so you don't find out the slow, expensive way.
The clear, honest version, pointed straight at your business.
The Lens
Three sides, one presence.
Every digital presence has three sides. Home, Found and Seen. It's the lens I look through when I look at your business, and the map I hand back.
The only digital asset you own. Everything else is rented.
How people discover you: search, and the content that works while you sleep.
How they get to know you: one channel, chosen because your people are there.
The triangle gets built one side at a time, in the right order, so the work you're already doing starts pulling its weight.
See the Digital TriangleThe Three Ways In
Where to start.
Want an overview of where your digital's at? A proper reset and a plan? Or an expert on hand as you go? Pick your way in. All three end the same way: you know exactly what to do next.
The Once-Over
$47 · one page of yours
Not ready for the full sit-down yet? Send me one page of yours and I'll go over it for $47, with a first look across all three sides. It comes off your Deep Dive when you're ready.
Book a Once-Over · $47Founder Deep Dive
$747 AUD · 90 minutes
Ninety minutes, all three sides looked at together, and one clear direction to start with. This is the core, and where most founders begin.
Book a Founder Deep Dive · $747Pocket Zoë
$297 a month · answered in voice notes
Your 1:1 digital expert, in your pocket. You bring what you're tackling, I answer with a voice note and the exact Claude prompt to make it happen. The stuff that moves the needle and makes the sales, sorted as you go. No calendar, no scoping, no waiting.
Get Pocket Zoë · $297/moI also build the things that bring people in on their own.
Quizzes, calculators, little games and AI tools, custom-built and branded to you. The kind of thing that makes someone stop and play, and does your lead-gen while you get on with everything else.
▶ See what I buildAbout Zoë
Twenty years in the big rooms,
now pointed at yours.
I spent twenty years doing digital strategy for some of the biggest brands in the country. Now I do it for founders building something of their own, from South West WA.
I look at your whole digital picture, work out exactly what to do and where to begin, and tell you plainly. The person you check with before you act, and the one who makes sure you actually do.
More about meWhat founders say.
She strips back the to-do list and connects the dots, finding all the right people in the right places. She clears the noise, simplifies everything back to basics, and focuses the energy in exactly the right places.
Zoë is a breath of fresh air. She asks the right questions and delivers creative, innovative ideas to ensure cut through and attract additional revenue. Proactive, professional, insightful, she will make a real difference to your business.
What a difference someone who gives a shit can make. Zoë took the time to understand not just our business, but the people behind it, and it's made a real difference.
Where to Begin
Your digital, working for you.
Start with a look, or go straight to the full picture. Either way, you leave knowing exactly where to put your energy next.