Z List Media
You know your work. Your digital doesn't show it yet.
Built right, your digital brings the right people to your door and keeps earning its place while you get on with the work you're good at. That's what I'm here to get you to.
The Why
Digital that finally pulls its weight.
In 2026, digital is how people find you and decide on you. Done well, it's the hardest-working part of your business, bringing the right people through the door while you do what you're actually good at.
Most founders never get to feel that, because what they're handed is noise. Twenty years inside Coca-Cola, McDonald's, Universal Sony and Vodafone taught me what moves a business and what only looks like it does.
That's what you get here: the clear, honest version, pointed straight at your business.
The Lens
Three sides, one presence.
Every digital presence has three sides. Home, Found and Seen. It's the lens I look through when I look at your business, and the map I hand back.
The only digital asset you actually own. Everything else is rented.
How people discover you: search, and the content that works while you sleep.
How they get to know you: one channel, chosen because your people are there.
The triangle gets built one side at a time, in the right order, so the work you're already doing starts pulling its weight.
See the Digital TriangleThe Two Ways In
Where to start.
The full sit-down, or the fast first look. Either way, you leave sorted.
Founder Intervention
$747 AUD · 90 minutes
Ninety minutes, all three sides looked at together, and one clear directive to start with. This is the core, and where most founders begin.
Book a Founder Intervention · $747The Once-Over
$47 · one page of yours
Not ready for the full sit-down yet? Send me one page of yours and I'll go over it for $47, with a first look across all three sides. It comes off your Intervention when you're ready.
Book a Once-Over · $47I also build the things that bring people in on their own.
Quizzes, calculators, little games and AI tools, custom-built and branded to you. The kind of thing that makes someone stop and play, and does your lead-gen while you get on with everything else.
▶ See what I buildAbout Zoë
Twenty years in the big rooms,
now pointed at yours.
I spent twenty years doing digital strategy for some of the biggest brands in the country. Now I do it for founders building something of their own, from South West WA.
I'm not a coach, and I won't ask you what you think you should do. I look at the real thing, I know the answer, and I tell you plainly. The person you check with before you act.
More about meWhat founders say.
She strips back the to-do list and connects the dots, finding all the right people in the right places. She clears the noise, simplifies everything back to basics, and focuses the energy in exactly the right places.
Zoë is a breath of fresh air. She asks the right questions and delivers creative, innovative ideas to ensure cut through and attract additional revenue. Proactive, professional, insightful, she will make a real difference to your business.
From the very beginning, Zoë took the time to understand not just our business model, but the people behind it. Her genuine, down-to-earth approach was refreshing, and her expertise has made a real difference to our business.
Where to Begin
Your digital, working for you.
Start with a look, or go straight to the full picture. Either way, you leave knowing exactly where to put your energy next.