The Once-Over
One page of yours, one honest look. A PDF and a voice note back to you in four business days.
$47 + GST
Digital strategy for small business and founders, from South West WAYou know your work. Your digital doesn't show it yet.
I'm Zoë. I work out the one thing to do next on your website, Google and socials, and make it easy to do, AI and all.
ZLM OS · Start here
What are you trying to do?
- Why isn't my website getting enquiries?
- How do I get found on Google?
- Which social media is best for my business?
- How much does a website review cost?
- Do I need a digital strategist for my small business?
- How do I use AI or Claude in my small business?
That's what you typed into Google. What you want is the right people finding you without chasing. Pick the one that sounds like you and I'll show you where to start.
Home: your website
Your website is the one digital asset you own, and it brings in enquiries when a stranger knows within one screen who you help and what to do next. Most sites that get visits and no enquiries are missing that first sentence, or they bury the button. A second opinion on one page tells you which it is.
Found: your search
Getting found on Google comes down to three things: the words your clients type, a page on your site that answers them, and a Google Business Profile that's kept alive. Search is slower to start than social, though once it's set up it brings people to you while you sleep.
Seen: your social
The best social media for your business is the one your people already use. Pick that one channel, give every post one job, which is sending people to your website, and the question of what to post gets a lot easier to answer.
AI, and all
AI earns its keep in a small business once it knows your offers, your clients and the way you speak. Set Claude up with that context, talk to it instead of typing searches at it, and it stops handing back generic answers.
Level 01 · The map
Three sides, one presence
Every digital presence has three sides: Home, Found and Seen. That's the Digital Triangle. Tap a corner to see what each side does.
Home
Your website, and the only digital asset you own. Everything else is rented, so this is where every other side sends people.
Your movePut who you help, and where, in the first line of your homepage, with one button straight under it.
Found
Your search. How strangers discover you on Google and in AI tools, and the content that keeps working while you sleep.
Your moveWrite one page that answers the exact question your best client typed before they found you.
Seen
Your social. How people get to know you, on one channel, chosen because your people are already there.
Your moveChoose that one channel and give every post the same job: sending people Home.
The triangle gets built one side at a time, in the right order.
Choose your level
Three ways in
Each one ends the same way: you know exactly what to do next.
45 minutes with Zoë
One topic, one clear direction, booked and paid in one step. It comes off the 90 days if you join within 14 days.
$97
90-Day Digital Strategy
One side a month for three months, with me deciding what comes first. Five places at a time.
$1,500 a month, GST incl.
Rather have it built for you? I build too.
Built to bring them in
Quizzes, little games, calculators and AI tools, custom-built and branded to you. The right people stop, play and get in touch, while you get on with everything else.
This is a tiny one. Have a go.
Catch the right clients
Grab the stars, they're your people. Jump the red flags. Tap the game or press space to jump.
You found 0 right clients
Something like this on your website brings the right people in while you're busy with everything else.
Messages
What founders say
She strips back the to-do list and connects the dots, finding all the right people in the right places. She clears the noise, simplifies everything back to basics, and focuses the energy in exactly the right places.
Zoë is a breath of fresh air. She asks the right questions and delivers creative, innovative ideas to ensure cut through and attract additional revenue. Proactive, professional, insightful, she will make a real difference to your business.
What a difference someone who gives a shit can make. Zoë took the time to understand not just our business, but the people behind it, and it's made a real difference.
Glo Younger moved its budget from Meta ads to Google search. Enquiry quality went up, the back-and-forth before booking fell away and the pressure to discount disappeared. How Glo Younger found the right clients
About Zoë
Twenty years in the big rooms
Zoë
I spent twenty years doing digital strategy for Coca-Cola, McDonald's, Universal Sony and Vodafone. Now I'm in South West WA, working with founders across Australia, and I run the business from a different window every month.
Based between Busselton, Dunsborough and Margaret River in South West WA, and working with founders in Perth and across Australia, online.
Settings · Help
Questions people ask
What does a digital strategist do for a small business?
A digital strategist looks at your website, your search and your social as one picture, works out the one move that matters most, and sets the order for the rest. The order is where the value sits, because each side done well makes the next one easier. Zoë maps it with the Digital Triangle.
How much does a website review cost?
The Once-Over is $47 + GST. You send Zoë one page of your website, she looks at it closely, and you get a PDF and a voice note back within four business days. It covers what's working, what's holding the page back and the one change to make first. Get a Once-Over.
Do you only work with businesses in the South West?
No. Zoë is based in South West WA, between Busselton, Dunsborough and Margaret River, and works with founders across Australia, online. Calls, voice notes and documents travel well, so where you are matters far less than where your customers are. Local businesses get someone who knows the area. Book 45 minutes to talk it through.
Can you help me use AI or Claude in my business?
Yes. Every recommendation Zoë makes comes with the Claude prompt to do it, so you leave with the move and the means to make it. She also shows you how to give Claude your business context, so it stops handing back generic answers. Start with why you should stop using Claude like Google.
What is the Digital Triangle?
The Digital Triangle is Zoë's framework for a small business's online presence. It has three sides: Home (your website, the only asset you own), Found (how people find you through search) and Seen (one social channel, chosen because your people are there). They get built one side at a time, in the right order. See how the Digital Triangle works.
Do you build websites?
Yes. Zoë builds websites and the tools that sit on them, like quizzes, calculators and small games that bring enquiries in on their own. Every build is custom, quoted to the job and planned around what your website has to do for your business. See the custom builds.
What's the 90-Day Digital Strategy?
The 90-Day Digital Strategy is three months of one-to-one work with Zoë, one side of the Digital Triangle a month. She decides what comes first, you make the moves with Claude, and by day ninety your digital shows the work you do. It's $1,500 a month, or $750 a fortnight, GST included, with five places at a time. Ask for a place.
New on the blog
This week
The Z ListThis week
Your website deserves a second opinion
You can't see your own website any more, and that's normal. What a second opinion looks for, and how to run one yourself.
Your next move
Find your side?
Yes starts with a $47 Once-Over. Not yet sends you the weekly email: one idea a week for your Home, Found or Seen.