One video in. Four Reels out.
Talk to camera for ten minutes. Claude cuts three short Reels and one 60-second story, all in your brand, ready to post.
From this to this
My first YouTube video, run through the Starter.
6 min 20Me talking to camera. Retakes, tangents, the lot.
+ a 60-second story built from your best two or three moments: the hook, the point and the payoff.
- Transcribes itabout a third of your video's length
- Picks three momentsand shows you before it cuts
- Cuts and captionsabout 2 minutes a short Reel, 4 for the 60-second story
Yours, on brand
What comes back every time.
- Three short Reels and a 60-second story, cut from your best moments
- Captions word by word in your fonts and colours, your name spelled right
- A caption written for Instagram, YouTube and TikTok in your voice
- A Ready to Post folder with every file, caption and time laid out
Same video, two brands
Same footage, two Brand Cards. The look comes from yours and nowhere else.
From the first users
Three business owners, one session, real content out the other end.
“I put in a long video of our little chapel and it created me a 28-second reel. It’s branded, it’s ready to post, and there’s a caption written underneath. I didn’t write any of that copy. It just did it in my brand voice.”
“I’ve got a lot of warm clients, but my communication out wasn’t consistent. This tool really gets me unstuck from that content block. It remembers everything from setup, so I won’t have to go over that again.”
“Zoë is a clever bunny. I watched three business owners go from ‘what’s a plugin?’ to finished, on-brand content in one session. It doesn’t do 100% of the work, but it does the 80% that used to eat my whole day.”
Three steps
About fifteen minutes to set up, once.
- 1Fill in your Brand CardOne page, about ten minutes, with a live preview of your Reels as you go.
- 2Add it to ClaudeI'll send you the steps, and it's a copy and paste.
- 3Film and say "make my Reels"About fifteen minutes later, your four Reels are ready. Nothing goes anywhere without your yes.
Before you start
Four things. You've probably got them already.
- Claude Proor any paid Claude plan
- Your colours + fontshex codes and font files
- A 5 to 10 minute videoyou, talking to camera
- Google Driveto send Claude the video
Made by Zoë
Built for my own channel first.
I've been in digital for twenty years, from setting up the first branded Facebook pages in 2007 to running social for Coca-Cola and McDonald's. I built this for my own channel first, because I wanted one morning of filming to keep working for me long after I'd posted it.
The Starter makes your Reels. Boss Level takes the same video and makes the YouTube edit, a blog post, an email, Pinterest pins, Threads posts and a carousel, so what you film keeps getting found.
Three ways in
Start free. Go all in when you're ready. Teaching a course or hosting a podcast? There's one built for you.
- FreeStarterThree short Reels and a 60-second story cut from your video, captioned in your brand, with captions written for Instagram, YouTube Shorts and TikTok, and a Ready to Post folder.Get the Starter free →
- $197 · one paymentBoss LevelEverything from the same video: the YouTube edit and thumbnails, a blog post, an email, Pinterest pins, Threads and a carousel, all built to be found for years. The Starter is included.See Boss Level →
- New · $497Content Engine for CoursesRecord a one-hour lesson, masterclass or podcast episode and get a transcript, 10 to 15 Reels, a preview cut, blog posts, an email sequence, pins, Threads and carousels, all in your brand.See Courses →
Questions people ask
Is the Content Engine Starter really free?
Yes. The plugin is free. You'll need a paid Claude plan (Pro or above), because the video editing runs in Claude's own workspace.
What do I need to film?
You, talking to camera for five to ten minutes, on your phone. Stumble, start again, go off on a tangent. Claude finds the retakes and cuts them.
Which platforms are the Reels for?
Instagram, YouTube Shorts and TikTok. Each Reel is captioned word by word in your colours and fonts, with a caption written for each platform.
How long does it take?
About fifteen minutes from a five to ten minute video. Transcribing takes about a third of your video's length, then each short Reel takes about two minutes and the 60-second story about four. Setting up your Brand Card is a one-off, about fifteen minutes.
What if my video is longer than 15 minutes?
It still works. A longer video just takes Claude a little longer to work through.
What's the difference between the Starter and Boss Level?
The Starter turns your video into three short Reels and a 60-second story cut. Boss Level takes the same video and also makes the YouTube edit, two thumbnails, the upload copy, a blog post, an email, two Pinterest pins, six Threads posts and an Instagram carousel, all built for search. It's one payment of $197.
Continue?
Pop your details in and I'll send the Starter straight to your inbox.
Save pointNeeds a paid Claude plan (Pro or above), because the editing runs in Claude's own workspace.