Shelf lifeYearsfor your YouTube video and blog post
All of that. From one video.
Yes, really. This is Video 01 from my own YouTube channel, run through the engine. Every image here is what Claude made from it, nothing mocked up.
×1 YouTube video
0:00The real question
Ch 2Permission
Ch 3What the numbers said
Ch 4Home base
The full edit with your retakes gone, plus chapters, on-screen callouts and a clean sound mix. The title, description, tags and pinned comment are written to be found in search.
×4 Reels
Three short Reels from your strongest moments, plus a 60-second story that tells the whole idea. Captioned word by word in your fonts, ready for Instagram, YouTube Shorts and TikTok.
×2 Thumbnails
AB
Two versions to test against each other, with you cut out clean in your colours.
×2 Pinterest pins
Built for search, and each one links back to your blog.
×1 Blog post
A companion piece, not a transcript. The answer comes first, then the video, plus FAQs that Google and AI tools can lift.
×1 Email
Not one clientZoë Condon
Your weekly email, with a practical ten-minute tip and a button to the video.
×6 Threads
zlistmedia
I got sick of the Instagram algorithm ruining my day, so I made my first YouTube video.
zlistmedia
Unpopular opinion: your website is a better salesperson than your feed.
+4 more across the fortnight
Short, bold and in your own words, pulled from what you actually said.
×1 Carousel · 8 slides
An eight-slide carousel that ends on your next step. Scroll sideways
Built to be found. Again and again.
Every video starts with the question your people actually type. Then every piece is built around it, so you show up wherever they look, for months and years, not just the day you post.
Searchdo I need to post on instagram every day
YouTubeDo You Need to Post on Instagram Every Day? (What I Do Instead)
The title is the search phrase. The description answers it in the first line, and the tags cover the variations.
GoogleNo, you don't need to post on Instagram every day.
The blog post answers the question in its first two sentences, then adds four FAQs set up so Google can show them.
PinterestDo you need to post on Instagram every day?
Pins are searched for months, and every one links back to your blog post.
AI answersA clear answer at the top, FAQs underneath
The format AI search tools pull from when someone asks them your question.
A Reel gets seen for a day or two. A YouTube video, a blog post and a pin keep getting found. That's a digital presence that grows every week, ten minutes at a time.
Sounds like you. Every time.
The part that makes it yours, not a pile of generic posts.
Your Brand Card
Set up once
Your colours, fonts, caption style and the way you talk, saved once and used on every single piece.
Your angle
One story, many takes
Every platform gets its own take on what you said, so nothing repeats itself. You sign off the direction before anything gets written.
Your voice
Checked line by line
Every line is checked against your voice rules, so it reads like you on a good day, never like a robot.
And you stay in charge
1
The PlanClaude shows you the running order, the three Reel moments and the title before it cuts a frame.
2
The CutYou watch the edit and the Reels on your phone and say what to change, in your own words.
3
The AngleYou see the blog draft and one line for each email, pin, Thread and slide before anything else gets written.
4
Go LiveEverything lands in your Ready to Post folder with times, and nothing goes public without your yes.
Content that keeps living
Some posts are done in a day. Others keep getting found for months, even years. The engine knows the difference, so it paces everything to match.
Threads postHours
ReelDays
CarouselDays
EmailA week
Pinterest pinMonths
Blog postYears
YouTube videoYears
Roughly how long each piece keeps working
Quick pieces go first, while your video is new: Reels, Threads, the carousel and the email, spread across the first week.
Slow-burn pieces follow. Pins go out a week or two later, because they keep getting found for months. Your blog post and YouTube video keep working for years.
How Video 01 went out
Fri 23YouTube videoBlog postEmailReel 1Threads
Sat 24Threads
Sun 25Threads
Mon 26ThreadsReel 2
Tue 27
Wed 28Carousel
Thu 29ThreadsReel 3
Fri 30
Sat 31
Sun 1Threads
Mon 2Pin 1
Tue 3
Wed 4
Thu 5
Fri 6
Sat 7
Sun 8
Mon 9Pin 2
Now picture a year
Ten minutes of filming about the things you love. How often would you do it?
832posts in a yearfrom 52 videos and about 9 hours of filming
208Reels
312Threads posts
104Pinterest pins
52each of YouTube videos, blog posts, emails and carousels
What you get back
Your time back: ten minutes of filming instead of a week of making
Peace of mind: your next fortnight of posts is already planned
Room to be creative and talk about what lights you up
Permission to skip the hooks, trends and trial Reels
A presence that keeps getting found long after you post
Search, not feeds
Player One · Zoë
I've spent twenty years in digital, from the first branded Facebook pages to running social for Coca-Cola and McDonald's. The content that pays you back is the content people find when they go looking.
Lately I keep seeing advice to post five trial Reels a day for ninety days until something sticks. I'd much rather you film one video a week about what you love and get found for years.
So I built this around search first: YouTube, your blog, Pinterest and your email list, then social on top. It's the exact system I run on my own channel. My first video became fifteen posts in one run, and it's still getting found.
From the first users
Three business owners, one session, real content out the other end.
“I put in a long video of our little chapel and it created me a 28-second reel. It’s branded, it’s ready to post, and there’s a caption written underneath. I didn’t write any of that copy. It just did it in my brand voice.”
Kate KirkpatrickWirreanda Farm
“I’ve got a lot of warm clients, but my communication out wasn’t consistent. This tool really gets me unstuck from that content block. It remembers everything from setup, so I won’t have to go over that again.”
NatalieMyStrongMe
“Zoë is a clever bunny. I watched three business owners go from ‘what’s a plugin?’ to finished, on-brand content in one session. It doesn’t do 100% of the work, but it does the 80% that used to eat my whole day.”
Rachel McKayBuild With Rach
Made for you if
So you know before you buy.
Switched on
You'll film for ten minutes a week
You'd rather be found than chase the algorithm
You care that everything looks and sounds like you
You're on a paid Claude plan
Switched off
You want someone to film for you
You need daily posting on every platform
You'd rather not check anything before it goes out
Other ways in
Not sure Boss Level fits? Start free, or go long with a lesson or podcast.
The short answers. Hit reply on any of my emails if yours isn't here.
What do I get for $197?
The full Content Engine plugin for Claude. From every video you film, it makes the YouTube edit, two thumbnails, the upload copy, four Reels (one a 60-second story), a blog post, an email, two Pinterest pins, six Threads posts and an Instagram carousel, plus a Ready to Post folder with every post planned. Everything in the free Starter is included, and every update comes to your inbox.
How long does a run take?
About an hour for a seven-minute video. The YouTube edit takes 5 to 7 minutes per finished minute, each Reel about 2 minutes, and everything else about 15 minutes. Claude tells you up front and works while you get on with your day, stopping only for your four check-ins.
Is it a subscription?
No. Boss Level is one payment. You'll also need your own paid Claude plan (Pro or above), because the editing runs in Claude's own workspace.
Does it post for me?
No, and that's on purpose. Everything lands in your Ready to Post folder with a day, a time and the captions, and Claude walks you through scheduling it on your platforms. Nothing goes public without your yes.
Is the content built for SEO?
Yes. Every video starts with the question your people actually search. The YouTube title, description and tags, the blog post with its FAQs, and the Pinterest pins are all built around that one phrase, so you get found on YouTube, Google, Pinterest and in AI answers.
Will it sound like me?
Yes. Your Brand Card holds your colours, fonts and the way you talk. Every line is checked against it, and you approve the angle before anything gets written.
I already have the Starter. What happens?
Remove the Starter in Claude and add Boss Level. Your Brand Card carries straight over, so you can run your next video straight away.
Content Engine
Boss Level
$197one payment · founding price, then $297
The full Content Engine plugin for Claude, with everything in the Starter included
Your YouTube edit, thumbnails and upload copy
Blog post, email, pins, Threads and carousel from every video
A Ready to Post folder and scheduling walkthroughs for your platforms
