A game about being seen versus being found. Four levels. One florist.
▶ PRESS START
Player 1
Meet our hero. A florist in Cottesloe.
CHARM
REGULARS
FACEBOOK
FINDABLE
Adored by everyone who already knows her. Findable on Google: zero.
The dead end
404
Florist not found.
Every day, people search "florist near me", ready to buy, then hit a dead end exactly where she should be.
Objective
You're all over social. Time to get found on Google.
Social keeps the people who already follow you. Google brings the ones searching right now who have never heard of you.
The numbers · 1 of 3
63%
of all web traffic starts with a Google search. Around ten times more than every social platform put together.
SparkToro / Datos, 2024
The numbers · 2 of 3
70%
more likely to visit a business that has a complete Google profile.
Google, 2024
The numbers · 3 of 3
<1%
of people ever reach page two of Google. If you are not near the top, you may as well be invisible.
Only about one in three small businesses even has a Google profile. The room is wide open.
Backlinko, 2025
How to play
The whole game is two moves.
MOVE 1
Tell Google you're there
Your profile and an SEO-ready website.
MOVE 2
Keep reminding it
Your blog and your reviews. Do that, you win.
Move 1 · Level 1
⚑ HURDLE: NO PROFILE
Your Google profile is one giant SEO page.
★
Claim it
Free, ten minutes. It tells Google you take yourself seriously.
★
Say what you do
"Florist, Cottesloe", never "Petal & Co".
★
Fill it up
Photos, hours, services and suburbs. All free.
★ LEVEL CLEARED
Move 1 · Level 2
⚑ HURDLE: GOOGLE CAN'T READ YOU
A website Google can actually read.
★
SEO-ready site
Pretty isn't enough. Built so Google, and now AI search, can find and rank you.
★
Search Console on
Tells Google your site exists, and shows you how people find you.
★ LEVEL CLEARED
Pro tip · bonus
Google picks Instagram over Facebook.
Since July 2025, Google shows public Instagram business posts in search results. Facebook posts don't get that. So if you back one social channel to be found on, make it Instagram.
Google + Instagram, July 2025
Move 2 · Level 3
⚑ HURDLE: NOT ENOUGH PAGES
A blog is your fastest way to get found.
Every post is a fresh page answering a real question people are searching. More good pages mean more ways to be found. It's the cheapest, quickest lane on the board.
★ LEVEL CLEARED
Move 2 · Level 4
⚑ HURDLE: NO PROOF
Reviews tell Google to pick you.
★
Ask and send
Ask in the happy moment, send the link so it takes ten seconds.
★
Reply to all
Reply to every one. Five reviews can beat your whole street.
★ LEVEL CLEARED
Power-up · works on every level
★ Found-words ★
The words customers actually type, not your clever brand language: "wedding flowers Perth"
Find them free: type your service plus your suburb into Google, then stop. Use what it suggests on your profile, site and blog.
High scores · real players
It's not luck.
1ST · THE ELECTRICIAN
We built him an SEO-ready site and gave his Google profile a full makeover.
Buried his rivals' paid ads in 30 days. No ad spend.
2ND · THE SKIN THERAPIST
We moved her off $35-a-day Facebook ads onto an SEO site with a blog.
Six new clients signed up for six months or more, in 45 days.
Level clear
YOU WIN!
The first florist Perth sees. Booked out for the season. Enquiries landing at 11pm while she sleeps. She didn't post more. She got found.
Player 2 ready?
Want a hand putting this into play?
Two ways to work with me. Pick the one that fits where you are.