I didn’t leave corporate life to recreate burnout in a different outfit. But six months in, I was working longer hours than ever stuck to my screen, somehow further from the life I wanted.

I came to WA for what I thought would be a quick break. That trip shifted everything.
Between the beach walks and the long winery lunches, I realised I’d built something that didn’t leave any space for me.
I wasn’t enjoying the freedom I thought I’d created.
I wasn’t resting, exploring, or doing anything that lit me up.

I didn’t even know what I liked anymore. Just what I had to keep ticking off.
That trip didn’t give me clarity, exactly but it gave me space to notice what I’d been missing.

I started doing things differently. I stopped measuring success in hours worked or boxes ticked.
I gave myself permission to build something slower, smarter and more supportive.

That’s what ZLM does now — for other founders, too.
For the half-finished email drafts.
The workflows that never quite flow.
The tools you keep meaning to fix.
The voice you’re still trying to find in your own content.

It’s the stuff that sits at the bottom of your list: until I sort it for you.

Think of it as practical magic:
Clean, custom setups that take the weight off and give you space to think.
So you’ve got more time for the things (and people) you love.