The Recipe for a Bold Brand Voice: Steps to Stand Out

Your brand voice isn’t just what you say; it’s how you show up. It’s the secret sauce that makes your audience think, “Yep, this is my kind of person.” If your content feels a bit “meh,” it’s time for a glow-up. Let’s shake things up and get your brand voice from bland to bold!

The Ingredients for a Memorable Voice

• Authenticity: Forget the copy-paste vibe. Let’s keep it real—you as you are.

• Clarity: Say it like you mean it, minus the waffle (unless we’re talking brunch).

• Consistency: Every post, email, and DM should scream you. No mixed signals here!

The Method

1. Audit Your Voice
   Look at your recent content. Does it sound like you—or could it belong to anyone? Highlight what feels on-brand and toss the rest.

2. Define Your Core Values
   What do you stand for? Jot them down—they’re your compass for all things voice.

3. Create a Style Guide
   This is your rulebook. Outline your tone, fave phrases, and anything to avoid.

4. Inject Personality
   Sprinkle in humour, a pinch of cheekiness, or a dollop of heartfelt honesty. Show your audience the human behind the brand.

5. Test and Refine
   Try it out! Post, chat, and see what resonates. Your audience will let you know when you’ve nailed it.

Want to start flexing that brand voice muscle?

• Rewrite your top 3 Instagram captions with extra zest—add some sass or warmth.

• Ask a biz buddy if your latest post screams you. If not, rework it.

• Set a timer for 20 minutes and brainstorm fun ways to say, “Hello, world!”

Your brand voice is what keeps people coming back for more. It’s not about being louder than the competition—it’s about being memorable, relatable, and unmistakably YOU.

Feeling inspired? Grab my free guide, “5 Steps to Find Your Brand Voice,” and start building a voice that’s as bold as your morning coffee. Or book a Creative Strategy Power Session, and let’s make magic happen. Your brand deserves to be heard!